If you’re an iPad user, your probably like me and many others. When you search you’ll scroll further into the search results than you would if you where on a desktop or laptop. A few months ago, Chitika did a study to show this.  According to Chitika…

We took a look at traffic by Google result for iPad users and found that the #1 spot is much less dominant in the touchscreen environment – in fact, the top spot only got 20% of overall Google traffic. Still by far the biggest chunk, but lower than the 34% that the top spot gets for overall desktop traffic.

What does this mean for advertisers? If you’re not #1 in organic results or PPC results, have no fear when it comes to iPad users. There’s a good chance that you’ll still be found since iPad users are going much deeper into the results. If your marketing something directly to iPad or tablet users, then you’ll really want to test multiple positions in your PPC ads. You may find lower positions will convert better than higher ones. As with all advertising, test, test and test… study your analytics and find what works best for your site and products.