How to set up conversion tracking with Miva Merchant and Adroll ad retargeting

Posted by on Sep 27, 2011 in Advertising, eCommerce, Marketing, Shopping carts | 0 comments Ad “retargeting”. If you have an eCommerce site then you’ve probably heard of it. If you haven’t heard the term, then now is the time to get started. Retargeting is a marketing method that delivers ads to visitors who have visited your site, but left without purchasing. It attempts to retarget or get the visitor back to your site to make a purchase or complete some other...
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5 things I’d tell my 22 year old self

Posted by on Sep 20, 2011 in Advertising, eCommerce, Marketing, Opinion, Startup | 0 comments The year was 1989. I was 22 years old, fresh out of college and ready to take on the world. That’s what I did, but not in the same way I would now if I could go back and do it again. Thanks to my parents I was always encouraged to work for myself. Besides a few jobs during high-school and college, I’ve never had to work for anyone except for my customers. Right out of college I...
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How to add Schema.org microdata to a Miva Merchant product page

Posted by on Sep 13, 2011 in Design, eCommerce, Search, SEO, Shopping carts | 2 comments Schema.org microdata & rich snippets… two topics that keep coming up in news feeds I subscribe to.  If you’re unfamiliar with microdata then you can read more about it at Google or Schema.org. As described by Google: “.. a new initiative from Google, Bing and Yahoo! to create and support a common set of schemas for structured data markup on web pages. Schema.org aims to be...
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10 common design mistakes made by new websites

Posted by on Sep 7, 2011 in Design, eCommerce, SEO, Startup | 0 comments Every website, eCommerce store, and blogger has to start somewhere. Some people start a website without much thought or research into what makes one website successful and another site a failure. Starting a website can be a fun and exciting project, but if it’s done wrong the mistakes can be costly. I’ve seen a lot of new websites start up and then fail because of some simple design...
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