Comparison Shopping sites – Holiday rates increases

Posted by on Oct 12, 2011 in Advertising, eCommerce, Opinion | 1 comment *Opinion* – If you’re an advertiser on comparison shopping sites, it’s that dreaded time of year again. Time for the annoying holiday rate increase emails. They  started yesterday for me… one from Pronto and one from Nextag, with more to come. Each year I get really annoyed at these increases. Why? Because I don’t feel they’re justified.  While some really...
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How to set up conversion tracking with Miva Merchant and Adroll ad retargeting

Posted by on Sep 27, 2011 in Advertising, eCommerce, Marketing, Shopping carts | 0 comments Ad “retargeting”. If you have an eCommerce site then you’ve probably heard of it. If you haven’t heard the term, then now is the time to get started. Retargeting is a marketing method that delivers ads to visitors who have visited your site, but left without purchasing. It attempts to retarget or get the visitor back to your site to make a purchase or complete some other...
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Don’t always wait for perfection

Posted by on Jul 19, 2011 in Advertising, Design, eCommerce, Marketing, Social media, Uncategorized | 0 comments The perfect website, the perfect marketing plan, the perfect product, the perfect (fill in the blank). None of them exist. Waiting for everything to be perfect before starting your new online business is not always the best thing to do. Opportunity can pass you by as you worry about everything being perfect. Most small business owners will find out that once your business, website and/or product...
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Knowing when to reach out for help

Posted by on May 24, 2011 in Advertising, Blog, Branding, Design, eCommerce, Marketing, SEO, Social media | 0 comments Many new online business owners try to do it all. Marketing, social media, advertising, programming, design, graphic design, SEO, branding, accounting and on and on. There’s nothing wrong with bootstrapping your business, but sometimes in can have a negative effect on your forward momentum. It’s important to know when it’s time to reach out for help and contact a professional....
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Email marketing companies ~ a short list of the most popular

Posted by on Apr 13, 2011 in Advertising, eCommerce, Email, Marketing | 0 comments When it comes to eCommerce, generating repeat sales, keeping in touch with customers, and many other marketing strategies; email is still one of the top, most effective tools available. And when it comes to email marketing companies, the list of services, providers and email marketing solutions is a very long one. I’ve personally tried a few of the ones listed below, but I still come back...
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Ten 23 Guide™ from Ten 23 Media ~ Your Guide to a Successful New Online Business

Posted by on Apr 7, 2011 in Advertising, Affiliate marketing, Branding, Design, eCommerce, Marketing, SEO, Social media | 0 comments Just getting started with a new online business? Have a new idea but aren’t sure where to start? Or is your new online business already up and running but not getting the traffic and sales you need to be successful? If you answered yes to any of the above, then take a look at our popular Ten 23 Guide™. Our Ten 23 Guide™ is personalized for you, your business and your ideas. We study...
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Stale PPC ads ~ keep yours fresh!

Posted by on Apr 6, 2011 in Advertising | 0 comments A common mistake made by many newcomers to PPC advertising is creating their ads and then letting them sit. Letting your PPC ads sit without keeping watch on them is a sure way to lose money and sales. If you’re busy running your company then hire someone else to watch your PPC campaigns. Don’t want to hire someone? Then make sure you set aside a little time each and every day to...
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