How to Add a Pinterest “Pin it” button to Miva Merchant product pages

Posted by on Jan 13, 2012 in Blog, eCommerce, Shopping carts, Social media | 19 comments If you’ve not heard of Pinterest yet, you soon will. Pinterest is an online pin-board which lets user pin, organize and share the stuff they love. It’s growth has been amazing. Here’s a chart from Hitwise which shows it’s current growth rate. Pinterest is mainly used by women. Since my eCommerce site has an audience that is mainly women, I thought it was time to add the...
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How to set up conversion tracking with Miva Merchant and Adroll ad retargeting

Posted by on Sep 27, 2011 in Advertising, eCommerce, Marketing, Shopping carts | 0 comments Ad “retargeting”. If you have an eCommerce site then you’ve probably heard of it. If you haven’t heard the term, then now is the time to get started. Retargeting is a marketing method that delivers ads to visitors who have visited your site, but left without purchasing. It attempts to retarget or get the visitor back to your site to make a purchase or complete some other...
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10 common design mistakes made by new websites

Posted by on Sep 7, 2011 in Design, eCommerce, SEO, Startup | 0 comments Every website, eCommerce store, and blogger has to start somewhere. Some people start a website without much thought or research into what makes one website successful and another site a failure. Starting a website can be a fun and exciting project, but if it’s done wrong the mistakes can be costly. I’ve seen a lot of new websites start up and then fail because of some simple design...
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Miva Merchant Website Designers and Developers (List)

Posted by on Aug 29, 2011 in Design, eCommerce, Shopping carts | 2 comments Anyone who follows me knows that Miva Merchant is my favorite eCommerce shopping cart for small business. It’s the shopping cart solution that runs my eCommerce site Rainebrooke.com. Miva Merchant has unlimited design flexibility, excellent support, it’s secure and has an easy to use interface for managing and processing your eCommerce orders. While Miva Merchant offers some basic...
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Don’t always wait for perfection

Posted by on Jul 19, 2011 in Advertising, Design, eCommerce, Marketing, Social media, Uncategorized | 0 comments The perfect website, the perfect marketing plan, the perfect product, the perfect (fill in the blank). None of them exist. Waiting for everything to be perfect before starting your new online business is not always the best thing to do. Opportunity can pass you by as you worry about everything being perfect. Most small business owners will find out that once your business, website and/or product...
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Using Polls to drive traffic and engage customers

Posted by on Jun 29, 2011 in Advertising, eCommerce, Marketing, Social media | 0 comments Polls are an extremely valuable strategy for online businesses. Polls will engage your customers, they’ll drive traffic to your site or blog, and they’re very helpful in gathering information for your business. If you’re looking for new product ideas, want feedback on colors for your product, need information on the flow of your eCommerce store or checkout process, want to add...
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How to add Facebook Like and Send buttons to Miva Merchant product pages

Posted by on Jun 13, 2011 in eCommerce, Shopping carts, Social media | 0 comments Facebook Like and Send buttons… they’re everywhere! They are an extremely powerful feature from Facebook. For eCommerce sites they’re a must have. When you’ve worked hard to get traffic to your site and you have eyes on your products or services, giving your visitors the ability to click a Like or Send button is an opportunity you can’t pass up. Each time someone...
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Email marketing companies ~ a short list of the most popular

Posted by on Apr 13, 2011 in Advertising, eCommerce, Email, Marketing | 0 comments When it comes to eCommerce, generating repeat sales, keeping in touch with customers, and many other marketing strategies; email is still one of the top, most effective tools available. And when it comes to email marketing companies, the list of services, providers and email marketing solutions is a very long one. I’ve personally tried a few of the ones listed below, but I still come back...
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Things consumers hate about eCommerce sites

Posted by on Apr 12, 2011 in Design, eCommerce | 0 comments I read an article this morning over at my one of my favorite sites, Practical eCommerce. The article was titled “6 Things Consumers Hate about eCommerce Sites”. Everyone has their own distinct things that bug them about one site over another, but there are some general things that I think everyone can relate to. Armando nails down 6 of them in the Practical eCommerce article, although...
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Product descriptions ~ be original and write something unique

Posted by on Apr 5, 2011 in eCommerce, Marketing | 0 comments When it comes to product descriptions and selling online, being original and different is what helps you succeed. Do you prefer blending in and not getting anywhere with your search engine rankings? Then use manufacturer supplied titles and descriptions.  If you want to stand out, then steer clear of the standard titles and product descriptions. I come across many online eCommerce stores that...
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Merchants – Empower your Affiliates and both of you will Profit $$

Posted by on Apr 4, 2011 in Affiliate marketing, eCommerce, Marketing | 0 comments If you’re a merchant that has an affiliate program, don’t let your affiliates sit in the dark and collect dust. Empower them! Stay in touch with them! Communicate with them! My first few websites were affiliate marketing sites. Now I’m on both sides of the isle. I still have affiliate sites but I also have an eCommerce site which offers an affiliate program. I’ve had the...
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