Comparison Shopping sites – Holiday rates increases

Posted by on Oct 12, 2011 in Advertising, eCommerce, Opinion | 1 comment *Opinion* – If you’re an advertiser on comparison shopping sites, it’s that dreaded time of year again. Time for the annoying holiday rate increase emails. They  started yesterday for me… one from Pronto and one from Nextag, with more to come. Each year I get really annoyed at these increases. Why? Because I don’t feel they’re justified.  While some really...
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iPad users scrolling further into search results

Posted by on Aug 15, 2011 in Advertising, Blog, eCommerce, Search, SEO | 0 comments If you’re an iPad user, your probably like me and many others. When you search you’ll scroll further into the search results than you would if you where on a desktop or laptop. A few months ago, Chitika did a study to show this.  According to Chitika… We took a look at traffic by Google result for iPad users and found that the #1 spot is much less dominant in the touchscreen...
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Knowing when to reach out for help

Posted by on May 24, 2011 in Advertising, Blog, Branding, Design, eCommerce, Marketing, SEO, Social media | 0 comments Many new online business owners try to do it all. Marketing, social media, advertising, programming, design, graphic design, SEO, branding, accounting and on and on. There’s nothing wrong with bootstrapping your business, but sometimes in can have a negative effect on your forward momentum. It’s important to know when it’s time to reach out for help and contact a professional....
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Stale PPC ads ~ keep yours fresh!

Posted by on Apr 6, 2011 in Advertising | 0 comments A common mistake made by many newcomers to PPC advertising is creating their ads and then letting them sit. Letting your PPC ads sit without keeping watch on them is a sure way to lose money and sales. If you’re busy running your company then hire someone else to watch your PPC campaigns. Don’t want to hire someone? Then make sure you set aside a little time each and every day to...
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